Tuesday, September 15, 2009
Unknown
Sony Ericsson Xperia Pureness is a one-off devil - it's got a vanilla feature set but is the first phone with a see-through display. Some new info about it just surfaced suggesting it should go on sale as soon as this November - at least in the UK, that is.
Positioned as an exclusive luxury handset, the Sony
Ericsson XPERIA Pureness won't be distributed via the usual retailers and carriers, but will only be displayed in high-end stores and boutiques with a price to match - running around 1400USD at Celluloco.com.
Well, the exclusive status isn't such a surprise since Sony Ericsson describe their new device as a "a simple design phone which brings together beautiful craftsmanship and the concept of "talk, text, time - a holiday from technology". The Pureness obviously targets the high-end luxury class and the hardware specs sheet will hardly inspire gadgeteers - unless of course you have a fetish for transparent objects with an extra spicy price tag.
Previously known as Kiki, the Xperia Pureness will be promoted "as a work of art rather than technology" and as revealed now Sony Ericsson will position the phone as an "iconic niche product, not mass market".
Similar to another luxury phone - the Motorola Aura - the Xperia Pureness will be sold in design-museum shops and high-end stores such as Celluloco.com. You will find it there some time this November just in time for the holidays
